Clicks to Conversions

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From Clicks to Conversions: Luminae’s 3-Month Performance Leap

Brand Overview

Luminae is a modern skincare brand that blends science with simplicity to create high-performance, dermatologist-tested skincare solutions. Known for its clean ingredients and instant results, the brand focuses on empowering women to feel confident in their skin — effortlessly.

With a growing product range that caters to hydration, glow, and skin rejuvenation, Luminae is redefining daily skincare routines for the modern, on-the-go woman.

The Challenge

  • Low brand visibility in a highly saturated skincare market.
  • Limited conversion from website traffic to actual purchases.
  • Inconsistent engagement across Meta platforms and retargeting channels.
  • Difficulty in communicating product benefits effectively through creatives.
  • Need to scale revenue while maintaining a sustainable ROAS.

Objective

Luminae partnered with T-Rex Agency with the goal of scaling its online sales and building a recognizable skincare brand presence across digital platforms.
 Our primary objectives were to:

  • Drive conversions through Meta Ads.
  • Build strong recall through engaging creative storytelling.
  • Establish an efficient performance marketing structure that delivers profitable ROAS.

Duration: 3 months

Results

  • ?85+ lakhs in revenue generated within 3 months.
  • 3.8X average ROAS maintained across Meta campaigns.
  • 42% growth in website conversion rates.
  • 2.5X increase in returning customer purchases.
  • Significant improvement in engagement and ad recall through UGC-style creatives.

Our Approach

1. Meta Advertising Strategy

We implemented a multi-layered campaign structure focusing on prospecting, retargeting, and retention.

Our strategy combined interest-based and lookalike audiences to expand reach while ensuring ad relevance.

Regular A/B testing of creatives and copies helped maintain campaign freshness and performance.

2. Creative Storytelling with UGC & Product Demos

We leveraged user-generated videos, testimonial-style reels, and influencer integrations to demonstrate product effectiveness authentically.

This approach bridged the gap between awareness and trust — turning curiosity into conversions.

3. WhatsApp & Email Automation

We deployed personalized WhatsApp flows and abandoned cart automation, ensuring potential buyers received timely nudges and exclusive offers.

This played a key role in recovering lost carts and boosting repeat purchases.

4. Data-Driven Optimization

Weekly tracking and analysis helped us identify top-performing demographics, creatives, and products.

We optimized budgets dynamically, scaling high-performing ad sets and pausing underperformers to sustain a profitable ROAS.

Takeaways

  • A data-led creative approach helped translate awareness into sales.
  • Authentic UGC and testimonial-style videos were instrumental in building brand credibility.
  • WhatsApp automation significantly reduced cart abandonment and improved customer retention.
  • Consistent creative testing and data analysis ensured stable ROAS and long-term growth.

Impact Summary

Within just three months, T-Rex Agency scaled Luminae into a high-performing D2C skincare brand — generating over ?85 lakhs in revenue while maintaining a profitable ROAS.

Our integrated performance marketing and creative-first approach not only amplified sales but also strengthened brand loyalty among repeat buyers.