Demyto Drives 5,000+ Vehicle Services in 12 Months

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Demyto Drives 5,000+ Vehicle Services in 12 Months: Accelerating Customer Acquisition for an After?Sales Auto Marketplace

Demyto Drives 5,000+ Vehicle Services in 12 Months: Accelerating Customer Acquisition for an After?Sales Auto Marketplace

Brand Overview

Demyto is an automotive after-sales marketplace based in Pune. It connects car and motorcycle owners with multi?brand and authorized service centers, offering services like repairs, maintenance, denting & painting, car detailing, insurance facilitation, and more. 

Demyto emphasizes transparency, fixed?price packages, warranty on services, and a technology-enabled interface for booking and managing vehicle servicing. 

Objective

Demyto aimed to scale its marketplace operations rapidly by onboarding new customers (vehicle owners) and service center partners. For one campaign period of 12 months, the goal was to facilitate 5,000 paid service orders via its digital channels, across Pune and its expanding footprint in Maharashtra. Additionally, Demyto wanted to:

  • Increase the number of active users (vehicle owners) on its platform
  • Improve marketplace liquidity by bringing more service centers on board
  • Drive higher repeat usage (recurring servicing)

Challenges

  1. Fragmented market & trust barriers
    The auto service sector is highly fragmented, with many local mechanics, informal garages, and distrust among customers about pricing and part quality.
  2. Customer acquisition cost pressure
    Convincing vehicle owners to try an online marketplace solution (versus going to a trusted local mechanic) requires overcoming inertia and perceived risk.
  3. Balancing B2C and B2B supply-side growth
    To fulfill customer demand, Demyto needed to onboard and quality vet service centers simultaneously — requiring dual acquisition strategies (customers + partners).
  4. High competition & local competition
    Other vehicle servicing aggregators and local workshops compete for both visibility and trust in the same geography.
  5. Logistics & service consistency
    Ensuring uniform service quality, warranty, and fulfilment across multiple centers, especially as scale increases.

Our Approach

To help Demyto hit its target, we devised and executed a multi-channel, growth?stage marketing strategy across both customer acquisition and partner (service center) acquisition:

1. Market & Segmentation Strategy

  • Geographic focus with expansion phases
    It started with core zones in Pune (e.g. Kothrud, Hadapsar, Koregaon Park) and then expanded to adjoining suburbs and cities (e.g. Pimpri, Chinchwad).
  • Segmented audience personas
    • Private car owners (premium, mid, mass segment)
    • Two-wheeler / motorcycle owners
    • Fleet operators, cab service providers, SMEs

2. Digital Advertising & Performance Marketing

  • Google Search & Local Intent Campaigns
    Bids on high-intent queries such as “car servicing near me,” “car denting painting Pune,” “multi brand car repair Pune.” Leveraged local extensions, call extensions, and scheduled ad scheduling during peak hours.
    Also used geographic radius targeting to focus on catchment zones.
  • Google Display & Remarketing
    Display ads (banners, dynamic creative) were used to retarget visitors who dropped off before booking, with special offers or discounts to nudge them.
    Also used display to build awareness in target local ZIP codes.
  • Social Media Advertising (Facebook / Instagram / Reels / Stories)
    • Video snippets showing “before & after” transformations (denting, detailing).
    • Carousel ads showcasing multiple services (car wash, paint job, AC repair).
    • Lead generation forms for “Get a Quote” or “Book Inspection.”
    • Messaging & WhatsApp click-to-chat integration to reduce friction.
  • Local SEO & Directory Listings
    Optimized Demyto’s presence in Google My Business, local maps, auto service directories. Encouraged reviews and citations to improve local search visibility.

3. Landing Page & Conversion Optimization

  • Service-specific Landing Pages
    Separate landing pages for denting & painting, AC repair, detailing, and periodic maintenance — each with tailored messaging, visuals, and CTAs.
  • A/B Testing & UX Improvements
    Experimented with headlines, trust elements (reviews, warranty badges), booking flow steps, and CTAs like “Book in 2 minutes,” “One-month repair warranty,” etc.
  • WhatsApp / Chat Support Integration
    Added a chat widget / WhatsApp button prominently on landing pages to allow prospects to clarify doubts immediately, reducing drop-offs.

4. Partner Acquisition & Supply Side Strategy

  • Direct Outreach & Onboarding Incentives
    Ran campaigns targeting service centers/mechanics, highlighting benefits: digital lead generation, revenue sharing, marketplace visibility.
  • Case Studies & Proof Points
    Showcased early service centers that got extra business after joining Demyto, with data on incremental orders, utilization, etc.
  • Quality Assurance & Training
    Provided onboarding support, standard operating procedures, and periodic audits to maintain service consistency across centers.

5. Retention & Repeat Use

  • Service Reminders & Upsell Campaigns
    Triggered SMS / email / push reminders for periodic maintenance after 6–12 months. Offered discounts to encourage repeat bookings.
  • Loyalty / Referral Programs
    Gave discounts or credits for customers referring friends or returning for services within a stipulated period.
  • Customer Feedback Loop
    Collected feedback with rating & review prompts; surfaced positive testimonials for marketing. Addressed negative reviews promptly.

Results Summary: Demyto’s 12-Month Campaign Performance

Metric Result
Total Paid Service Bookings 5,400 bookings (surpassed 5,000 target)
Website Traffic Growth +150% increase in total platform traffic
Conversion Rate Improvement +65% (due to landing page and WhatsApp optimizations)
Return on Ad Spend (ROAS) 4.8:1 average across Google and Social campaigns
New Service Centers Onboarded 120+ garages and workshops across Pune and nearby regions
Repeat Booking Rate 35% of customers returned for at least one more service
Cost per Booking Reduced by 30% in the second half of the campaign
Lead-to-Booking Conversion Rate Improved from 12% to 20% post WhatsApp + chat integration
Customer Satisfaction Rating 4.5/5 average (from service feedback collected post-booking)

Key Takeaways

  • Building marketplace scale requires simultaneous focus on demand (users) and supply (partners)
  • Localized, intent-driven campaigns (search + geo-targeting) are critical in service businesses with physical fulfillment
  • Trust signals, warranties, transparent pricing, and customer support (e.g. chat / WhatsApp) significantly help overcome buyer hesitation
  • Continuous A/B testing, feedback loops, and creative optimization yield cost efficiencies and conversion lifts
  • Retention strategies (reminders, loyalty, referrals) help maximize lifetime value and reduce acquisition pressure