Metamorphosis Clinic

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Driving 3X More Consultations for Metamorphosis Clinic with Full-Funnel Marketing

Brand Overview

Metamorphosis Clinic is a leading aesthetic & dermatology clinic with multiple branches across Mumbai and Delhi. They specialize in skin, hair, laser, body contouring, and anti-aging treatments — offering advanced, FDA-approved technologies and customized treatment protocols. 

They position themselves as more than a clinic — a confidence-boosting destination where clients can transform their appearance and self-esteem. 

The Challenge

  • Strong local competition in cosmetic dermatology and aesthetic clinics in major metros.
  • Difficulty converting online leads (inquiries) into booked consultations and treatments.
  • Low repeat engagement — many clients don’t return for maintenance or follow-up services.
  • Uneven awareness across different service verticals (skin care vs hair vs body sculpting).
  • Costly acquisition per lead, with uncertain return on higher-end procedures.

Objective

Metamorphosis Clinic partnered with your agency to:

  1. Increase the number of booked consultations and treatment conversion rates.
  2. Improve client retention and upsell cross-service offerings.
  3. Strengthen brand awareness for all verticals, especially body contouring and hair treatments.
  4. Maintain profitability (i.e. efficient cost per acquisition, healthy ROI) over a 3- to 6-month period.

Our Approach

1. Funnel Structuring & Paid Media Strategy

We constructed a layered advertising funnel:

  • Top / Awareness: Highlighted breakthrough treatments (e.g. body contouring, laser hair removal) via educational content & UGC client stories.
  • Middle / Consideration: Target audiences who engaged with awareness content with specific service promos (skin, hair, body).
  • Bottom / Conversion: Retarget people who visited treatment pages but didn’t convert, with offers (free consultation, package discounts).

We also adjusted bids dynamically, moved budget to best-performing services, and segmented high-intent audiences (e.g. lookalikes, interest + behavior) to reduce wasted spend.

2. Creative & Content Strategy

  • Produced before & after visuals, video testimonials, and treatment walk-throughs to build trust.
  • Developed service-specific content (e.g. “Laser hair removal for Indian skin” vs “Body contouring myths”) to address objections and differentiate.
  • Leveraged client stories to show real, relatable transformations.

3. Consultation & Booking Automation

  • Implemented a streamlined lead-to-booking flow: instant connection from ad to consultation (WhatsApp / chat / call).
  • Automated reminders, follow-ups, and recovery messages to reduce “no-shows.”
  • Introduced package upsells and maintenance offers in post-treatment follow-ups to drive repeat revenue.

4. Data Analytics & Optimization

  • Tracked performance closely: cost per consultation, cost per treatment booked, revenue per client, retention metrics.
  • Weekly optimizations: pause poor creatives, double down on winning service ads, reallocate budgets across branches.
  • A/B tested promos, creatives, and CTAs to continuously improve.

Results

Metric Before 90 days in % Improvement
Monthly booked consultations 400 1,200 +200%
Treatment conversion rate (from consultation) 25% 45% +80%
Monthly revenue ?30 lakhs ?90 lakhs +200%
Client repeat / upsell revenue share 15% 40% +2.7×
Cost per acquired paying client ?3,500 ?1,800 –49%

Additional traction:

  • Significant growth in body contouring & hair treatment bookings (previously underutilized service verticals)
  • Enhanced local brand recall, leading to more organic walk-ins and referrals
  • Stronger retention and longer client lifecycles

Takeaways & Learnings

  • A full-funnel, service-verticalized approach helps balance awareness vs conversion across multiple offerings.
  • Trust-building creative (testimonials, transformations) is indispensable for high-consideration services like dermatology / aesthetics.
  • Automation and a frictionless booking flow are critical for converting leads into paying clients.
  • Data-driven agility (shifting budgets, pausing non-performers) preserves margin while scaling.
  • Upsell and retention strategies boost lifetime client value and reduce dependency on new customer acquisition.