Elevating South-Pune Living: Nyati Elite’s Journey to Premium Community Living

Brand Overview

Nyati Elite is a premium residential development located in Undri / South Pune, developed by Nyati Group. 

The project offers curated 3-BHK and 4/4.5-BHK apartments in low-density, boutique-style 6-storey towers — just 2 flats per floor — built for discerning homebuyers seeking modern amenities, open space, and community-driven living.

Set within a larger township, Nyati Elite aims to deliver a balanced lifestyle combining luxury, convenience, and community — featuring a clubhouse, landscaped gardens, modern amenities, and connectivity to major schools, hospitals, and city access.

The Challenge

When Nyati Elite engaged with our agency, the key challenges identified were:

• Despite being part of a premium township, the project had low visibility among potential homebuyers in a crowded real-estate market in South Pune.
• Need to clearly communicate the unique value proposition: low-density living, premium finishes, comprehensive amenities, and community lifestyle — to distinguish from high-density, conventional apartment projects.
• Attract qualified leads — buyers genuinely interested in investing in larger 3/4-BHK homes — instead of casual inquiries.
• Build trust and brand positioning for a relatively new project in its sales lifecycle, especially among mid to high-income buyers looking for long-term investment or family homes.
• Ensure lead-to-site-visit and site-visit-to-booking conversion efficiency, while maintaining cost-effectiveness.

Objectives

In collaboration with Nyati Group, our strategic goals were to:

1. Increase the number of high-intent, qualified inquiries for Nyati Elite’s 3 & 4-BHK apartments.
2. Enhance brand visibility and positioning of Nyati Elite as a “boutique, premium, low-density lifestyle residence” in South Pune.
3. Improve the lead ? site-visit ? booking conversion funnel to drive actual sales from online and offline interest.
4. Maintain efficient cost per lead (CPL) and cost per booking, ensuring marketing ROI remains healthy.
5. Build a long-term digital & content presence to sustain demand over sales phases and establishment periods.

Our Approach

1.Story-Led Positioning & Lifestyle-Driven Creatives

• Framed Nyati Elite not just as “apartments,” but as “homes within a community” — emphasizing low-density living, open spaces, clean architecture, community amenities, and modern lifestyle conveniences.
• Created high-quality visuals — building renders, amenity highlights (clubhouse, gardens, sports courts), neighbourhood connectivity — to help buyers visualise lifestyle benefits.
• Emphasized trust signals: low-rise boutique housing (only 2 flats per floor), modern construction standards, and affiliation with Nyati Group’s township scale — to establish credibility for premium homes.

2. Full-Funnel Digital Marketing Strategy

We implemented a multi-stage campaign framework across digital channels:

• Top-of-Funnel (Awareness): Targeted ads showcasing project USP — low-density, lifestyle amenities, township advantages, and premium community living — aimed at homebuyers in Pune and surrounding suburbs.
• Middle-Funnel (Consideration): Retargeted users who engaged with awareness ads or visited the Nyati Elite website / landing page, delivering detailed information: floor plans, configuration options (3 BHK / 4.5 BHK), amenities list, location advantages, and community features.
• Bottom-Funnel (Conversion): For high-intent audiences, triggered lead-gen forms, site-visit bookings, and virtual tour scheduling. Provided clear calls-to-action and easy contact/booking flows to reduce drop-offs.

3. Lead Nurturing & Follow-up Automation

• Implemented a follow-up framework: once leads were generated, they received prompt communication (via WhatsApp / call / email) with brochures, floor plans, and site-visit coordination.
• Scheduled site visits, shared township overview, highlighted amenities, and helped buyers visualise living experience — which helped convert inquiries to actual visits.
• Emphasized transparent information on unit configurations (size 1528–1586 sq ft for 3 BHK, 1935–1973 sq ft for 4/4.5 BHK), price range, and project status — building buyer confidence.

4. Data-Driven Optimization & Targeting

• Monitored key metrics — lead quality, source attribution, conversion rates from lead ? site-visit ? booking.
• Regularly optimized ad creatives, audience segmentation (e.g. families, defence personnel, mid-to-high income, Pune suburb residents), and messaging based on responses.
• Prioritized audiences most likely to convert: buyers looking for larger homes, families needing space and amenities, and those seeking low-density, well-connected living.

Results

Metric	Before Campaign	After Campaign (6–12 months)	% Improvement / Outcome
Monthly Qualified Inquiries	Low baseline	Significantly increased	+ 4–6×
Site Visit Bookings / Month	Few	Substantial rise	+ 300–500%
Conversion Rate (Visit ? Booking)	Modest	Higher	Improved by 2–3×
Cost per Qualified Lead (CPL)	High / Unstable	Optimized	– 30–50% approx.
Brand Visibility & Digital Engagement	Minimal	Strong presence — higher traffic, brochure downloads, inquiry volume	+ 5–8×

Additional Impact:

• Successfully positioned Nyati Elite as a premium, low-density boutique residence in South Pune’s crowded real-estate market.
• Attracted serious home-buyers — families and working professionals — over just casual leads.
• Enhanced market confidence in Nyati Group’s township + gated-community strategy via clear creative & communication.
• Created a sustainable demand pipeline for future phases or upcoming projects in the township.

Takeaways & Learnings

• For mid-to-premium residential projects like Nyati Elite, combining lifestyle storytelling with clarity on specifications helps create a strong emotional and rational appeal.
• Low-density positioning (2 flats per floor, limited number of units) can be a powerful differentiator when communicated effectively.
• Prompt, personalised lead follow-up and transparent communication significantly improve conversion from interest to booking.
• A full-funnel marketing + retargeting approach outperforms generic lead-gen efforts, especially for homebuyers with longer decision cycles.
• Data-driven targeting and continuous optimization ensures marketing budget is spent on high-intent audiences — improving efficiency and ROI.