Jhala Group has been a leading force in residential construction, shaping Pune’s landscape for over five decades. Renowned for its commitment to quality and innovation, the company has developed numerous residential projects that blend modern design with community-oriented living. With a reputation as a trusted builder, Jhala Group continues to enhance the urban experience in Pune, delivering homes that reflect both luxury and comfort. 

The Challenges

• Struggled with poor-quality leads that did not convert into potential buyers.
• Limited brand awareness in a competitive real estate market, hindering outreach efforts.
• Low site visit rates, resulting in missed opportunities to showcase properties.
• High advertising costs, particularly with elevated cost-per-click rates on digital platforms.
• Ineffective audience targeting, leading to low engagement and response rates from campaigns.

Objective

Jhala Group, a prominent real estate brand, partnered with our performance marketing agency to significantly increase lead generation and boost site visits for their latest projects; Tranquility & Mahalunge Riviera. Our goal was to generate 5X leads while maintaining cost efficiency through targeted performance and digital marketing strategies.

Duration
6 months

Results

• Generated 550+ site visits within 6 months at a cost per visit of ₹3,500 to ₹4,000.
• Successfully sold 30+ flats, totaling ₹21 crore in revenue.
• Improved the cost per site visit from ₹1,000 to an optimized range of ₹500 to ₹700.
• Achieved a significant increase in lead quality, contributing to higher conversion rates.
• Enhanced brand visibility and awareness, leading to increased inquiries and engagement from potential buyers.

Our Approach

To meet the ambitious target, we employed a combination of Facebook Ads, user-generated content (UGC), and compelling ad copy to attract and engage potential buyers. Our approach was rooted in both audience segmentation and creative optimization.

1. Facebook Ads: We designed a multi-level advertising funnel, focusing on brand awareness, lead generation, and retargeting. By constantly testing and iterating ad creatives, formats, and copy, we captured high-intent leads while keeping cost-per-lead (CPL) low.
2. UGC Content: Authentic content from satisfied buyers played a crucial role in building trust and credibility. We integrated user-generated content into our ads, giving potential customers a real-world view of Jhala Group’s properties.
3. Compelling Copy: Our ad copy emphasized key selling points such as location, amenities, and investment opportunities, effectively driving interest and encouraging site visits.

Takeaways

• A targeted digital marketing strategy successfully generated 550+ site visits in just six months, showcasing the power of focused advertising efforts.
• Reducing the cost per site visit from ₹1,000 to ₹500-₹700 demonstrated effective budget optimization and resource allocation.
• High-quality lead generation significantly contributed to the sale of 30+ flats worth ₹21 crore, reflecting the importance of audience targeting.
• Enhanced brand visibility through consistent marketing efforts increased inquiries and engagement from potential buyers.
• The comprehensive approach not only drove immediate sales but also laid the groundwork for long-term brand recognition in Pune’s competitive real estate market.