Brand Overview

Steezy offers premium activewear that combines the latest athletic trends with comfort and style. Our high-quality pieces are designed for performance while remaining accessible at affordable prices. It empowers individuals to feel confident and look great, whether in the gym or on the go. 

The Challenge

• Limited brand awareness in a highly competitive activewear market.
• Difficulty retaining customers and building long-term loyalty.
• High cart abandonment rates affecting overall conversion performance.
• Inconsistent customer engagement across digital marketing channels.
• Low visibility in targeted demographic segments despite ad spend.

Objective: Steezy, a women’s activewear brand, approached our agency with the goal of scaling its sales and increasing brand awareness in a competitive market. Our primary objective was to boost sales while maintaining a profitable return on ad spend (ROAS).

Duration: 3 months

Results

• 1+ lakh sales achieved within 3 months.
• 150% increase in conversion rates.
• 3X growth in repeat customer purchases.
• 35% reduction in cart abandonment rates

We scaled Steezy to achieve over 1 lakh sales with an ad spend of ₹25 lakhs. Through efficient campaign management, we consistently maintained a ROAS of 4X

Our Approach

To achieve this ambitious target, we implemented a comprehensive digital advertising strategy across Facebook Ads and WhatsApp marketing, with a strong focus on creative testing, user-generated (UGC) content, and personalized communication. Our approach was designed to engage the target audience effectively and drive meaningful results.

• Facebook Ads: We utilized a tiered campaign structure, focusing on prospecting, retargeting, and upselling. By continuously testing and refining ad creatives, we maximized performance and maintained a high return on ad spend (ROAS).
• WhatsApp Marketing: Personalized messages and targeted promotional offers helped us nurture leads and boost engagement. We introduced cart abandonment automation to re-engage users and recover lost sales, significantly reducing drop-off rates and enhancing customer retention.
• Creative Testing & UGC Videos: We employed a diverse range of creatives, including user-generated videos, relatable memes, and influencer collaborations. This helped us resonate with our audience’s fitness goals and foster authentic connections.

By combining these strategies with data-driven insights, we successfully engaged users, reduced cart abandonment, and drove conversions.

Takeaways

• A multi-faceted digital strategy effectively drove over 1 lakh sales within just three months.
• Automation in WhatsApp marketing significantly reduced cart abandonment, enhancing overall conversion rates.
• Leveraging user-generated content and relatable creatives positioned the brand as a trusted choice among fitness enthusiasts.
• Consistent performance tracking and creative testing were crucial in achieving a 150% increase in conversion rates.
• The integrated approach not only boosted sales but also strengthened customer retention, leading to a 3X growth in repeat purchases