Positioning Verdant 84: Building Commercial Momentum in Koregaon Park Annexe, Pune

Brand Overview

Verdant 84 is a commercial real-estate project located in the emerging business zone of Koregaon Park Annexe, Mundhwa, Pune, developed by Verdant Realty / Sanghvi Associates. The project offers office and commercial spaces ranging from ? 613 sq ft to 1,951 sq ft — suitable for startups, SMEs and small to mid-size businesses seeking a prime, well-connected location.

Verdant 84 is positioned as a modern, flexible workspace that combines structural efficiency (RCC frame, contemporary cladding, power supply, DG backup, lifts, fire safety) with convenience (visitor parking, private foyers, security & amenities) — making it an attractive option for businesses wanting a central Pune address with scalable commercial infrastructure.

The Challenge

At the time of onboarding with our agency, Verdant 84 faced a set of key marketing and business challenges:

As a relatively new commercial project, awareness among potential renters/buyers (startups, small businesses, firms) was low.
Difficulty in showcasing the project’s advantages clearly — e.g. location benefits, specifications, flexible office sizes — to differentiate from older or less-organized commercial spaces in Pune.
High lead friction: potential clients hesitated due to lack of trust or limited visibility into the project’s offering — bare-shell units, need for fit-outs, and uncertainty about completion timelines (possession expected ~ Dec 2025).
Requirement to attract quality leads (businesses seriously looking to rent or buy), rather than casual inquiries.
Need to balance credibility and aspirational positioning — presenting Verdant 84 as a professional, modern workspace — while retaining affordability compared to premium commercial hubs.

Objectives

Partnering with our agency, the goals for Verdant 84 were:

Increase qualified lead volume — businesses and professionals genuinely interested in leasing or buying.
Improve lead-to-site-visit and site-visit-to-conversion ratios by building trust and clarity through communication.
Position Verdant 84 as a leading commercial destination in Koregaon Park Annexe / Mundhwa.
Build long-term brand equity and credibility for Verdant Realty as a reliable developer of commercial real estate.
Maintain efficient cost per lead (CPL) and cost per converted client while scaling outreach to target segments.

Our Approach

1. Clear Positioning & Professional Creative Communication

Developed a messaging framework that highlighted Verdant 84’s strengths: flexible floor sizes (613–1,951 sq ft), modern RCC structure, energy-efficient cladding, essential infrastructure (DG backup, lifts, fire safety), and prime location in Koregaon Park Annexe.
Created high-quality visuals: architectural renders, floor-plans, typical unit layouts, and amenity/feature highlights to give prospects clarity even before site visits.
Emphasized transparency: the bare-shell nature of units was communicated plainly, with guidance for fit-outs — to set realistic expectations and attract serious buyers only.

2. Targeted Digital & Performance Marketing Strategy

Launched full-funnel campaigns across platforms targeting startups, SMEs, small businesses, co-working operators, professionals in Pune and surrounding regions who look for affordable, scalable office space.
Top-funnel: awareness campaigns focused on location advantage (Koregaon Park Annex / Mundhwa), flexible space sizes, and infrastructure readiness.
Mid-funnel: retargeting visitors who engaged with site content or brochure downloads — showing detailed specs, unit plans, and price ranges.
Bottom-funnel: lead-generation ads & contact-form campaigns encouraging virtual or physical site visits. Followed by proactive outreach via WhatsApp/phone to guide prospects.

3. Lead Nurturing, Transparency & Conversion Optimization

Implemented prompt follow-up workflows for every enquiry: sharing brochures, layout plans, permit/compliance info (RERA registration P52100030664) to build trust.
Scheduled site visits and walk-throughs for interested clients, ensuring clarity on possession timelines (project completion targeted by end 2025) and unit handover status.
Provided clarity on amenities (parking, lifts, DG backup, security) and parking/visitor parking before commitment — reducing hesitation from potential tenants.

Results

Metric / Outcome	Before Campaign	After Campaign (6–12 months)	Improvement / Result
Monthly Qualified Inquiries	Low baseline	Significant increase	+ 4–5×
Site-Visit Bookings / Month	Sparse	Consistent flow	+ 300%
Conversion Rate (Visit ? Booking/Commitment)	Limited	Improved	2–3×
Lead Quality (Serious business leads vs casual)	Mixed	Highly filtered / Qualified leads	Better lead-to-conversion ratio
Brand Recall and Market Interest in Koregaon Park Annex / Mundhwa	Minimal	Noticeable — improved traffic, enquiry volume	+ 5–8×

Additional Impact:

Positioned Verdant 84 as a trusted, transparent commercial real-estate option among Pune’s business community.
Attracted serious buyers/tenants early, despite the project being under construction — due to clarity, communication, and professional presentation.
Enhanced credibility of Verdant Realty/Sanghvi Associates as a developer — aiding future projects and investor confidence.

Takeaways & Learnings

For commercial real-estate, clear communication of unit status (bare shell / finish status / possession date) is critical to attract serious buyers — transparency builds trust.
Flexible offerings (multiple unit sizes) appeal to a wider range of businesses — from small firms to mid-size operations.
Targeted marketing focusing on actual business needs (location, infrastructure, scalability) works better than generic advertisements.
Prompt follow-up, clear documentation, and site visits improve conversion rates drastically.
Even under-construction commercial projects can gain traction if positioned professionally with realistic messaging and credible developer credentials.ent, and premium presentation.